Abstract
This study extracted the demand preference topic words of new energy vehicle consumers with the help of the topic model, calculated the similarity between the word vectors and the topic keywords and expanded the topic keywords, analyzed and compared the demand topics and feature expansion words of different car models, and summarized the demand differences of other consumer groups. The analysis results show that consumers’ demands of different groups have the exact demand dimensions such as new energy features and brand features, and different demand dimensions such as application, services, and professional performance. The research findings help consumers filter valuable information from online review data and help car companies objectively and accurately obtain consumer demands, develop more reasonable marketing strategies, and achieve healthy and sustainable corporate development.
Highlights
Demand Mining Research Based on Research shows that most consumers browse online reviews before purchasing a product, and online reviews are a vital influence on consumers’ purchase decisions [1]
Through topic extraction and word vector calculation, we identified consumer demand dimensions, reduced consumer information asymmetry, and assisted consumers in making shopping decisions
New energy vehicle refers to the vehicles that use unconventional vehicle fuel or use conventional fuel but adopt a new vehicle power unit, integrate the advanced technologies of power control and drive of the vehicle with new technology, new structure, and new theory
Summary
Demand Mining Research Based on Research shows that most consumers browse online reviews before purchasing a product, and online reviews are a vital influence on consumers’ purchase decisions [1]. For expensive durable goods like cars, the high “mismatch cost” makes consumers more inclined to obtain valuable word-of-mouth information through online reviews to assist their purchase decisions. Mining information from complex online reviews is an essential tool for auto consumers to understand and grasp the performance of cars and form a comprehensive knowledge of auto products. Brand images from consumers’ mouths are more readily accepted and spread than those set by companies. The above factors make online reviews a “bridge” between consumers and car companies and become an essential tool for car companies to export their brand image and product marketing
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
