Новое издание учебника «Конкуренция в предпринимательстве» для вузов

Abstract

A review for the new edition of the textbook “Competition in Entrepreneurship” for higher educational institutions, published by the University publishing house “Synergy”, is presented. The following main advantages of the textbook are noted: the presence of the author’s view on such issues as the process of competitiveness, its objects, subjects, actors, results, resources, types and character of competitive interaction, types of competitive actions, methods of operational interaction between competitive parties, competitive stability and competitive ability, competitive positions, competitive status, competitive strategies, tactical competitive operations and combinations, competitive situations, competitive tricks and puzzles, management of competitive actions, competitive analysis. In the context of digital economy and the application of intelligent management technologies, the use of the considered publication in the educational process will allow university students to develop the knowledge and skills necessary to conduct successful business activities in modern economic conditions. The tools described in the textbook can be effectively used at the strategic, operational and situational levels of participation in competition, considering the potential for its implementation as part of the organization corporate information systems.