New Economy Narrative?: A Comparative Analysis of Technology and Economic Recovery in the Business Press

Abstract

ABSTRACT Recently, terms such as the “fourth industrial revolution”, or the “second machine age”, have been used both in the business press and by academics to describe the current era of technological development. Embedded in these catchphrases is an assumption about the role of technology in the economy, who it serves, and the outcomes it provides. Communication scholars have long studied how the economy and technology are independently framed in the media, but little work has focused on how these terms are framed together. Understanding how the media frames technology’s role in the economy, and how those frames change over time, is necessary to fully analyze the role of technology in today’s society. This paper conducts a comparative frame analysis of the business press in two recent periods heavily influenced by technological development: 1992–1998 and 2010–2016. Results of this frame analysis show that a positive Growth frame was the most popular frame used in both periods. Overall coverage of technology’s role in the economy has dropped significantly since 1992. The 2010–2016 period saw a notable drop in positive Market Disruption frames but an increase in positive Social Recomposition and Employment frames.