Abstract
In this special issue of the Journal of Business Research, some new developments in marketing communication and consumer behavior will be sketched. The developments pertain to price communication, consumer information processing and attitude change, brand loyalty, memory for radio advertisements with the help of mnemonic devices, and the impact of sales promotion on store choice. The five papers of this special issue were selected from the papers presented at the second International Seminar on Marketing Communications and Consumer Behavior, held at La Londe les Maures, France, June 3–6, 1997.
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