New Concept of Tourism Product: Matching Supply Aspects

Abstract

Due to economical hardships each of the countries reevaluates its own policies and looks for opportunities to optimize evolution of any development, searches for encouraging possibilities for those really purposive, repaying economical, political or alike worthiness. Accurate identification of inbound markets permits to pin pointedly delineate the potential of inbound tourism and single-mindedly develop the sector according to any needs of the typical tourist in determined tourism market, thus increasing the scope of provided services, which meet tourist’s expectations. Of no less positive importance is the second aspect, when accurate assumption of priority markets allows economizing of marketing expenditures as mainly tourists from potential markets are being informed first. In the third place – assets are preserved, as instead of developing the whole tourism sector under tight budget conditions, broadening alluring tourism services and developing winsome tourism products, which both are inviting for prioritized tourists, are primarily encouraged. Main criteria for the inbound tourism market tourism generated revenues by each country, desirability of tourism products dedicated for the purposive market, attainability, the potential of country’s outbound tourism allows precise determination of the potential of any given inbound tourism market. Successful tourism development is predestined by evaluation of those criteria and their impact on the tourism destination.