Abstract
In this empirical study, we draw on concepts of internal marketing to provide nursing managers of hospitals with an effective education method for healthcare service innovation. A cross-sectional study was used. Subjects for this study were nurses at two district hospitals in Taiwan. Internal marketing practices significantly affect service innovation. In particular, service training, rewarding employee performance, and a clear organizational vision are positively correlated with service innovation. To increase a hospital's internal resource capacity, education and training are often used to positively influence the innovative ability of employees. Nursing managers of hospitals could apply education and training strategies derived from internal marketing practices to increase nurses' knowledge, improve their nursing care and innovation skills and improve the quality of service to patients.
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