Abstract
This paper discusses the inception of the New Car Assessment Program for Southeast Asian Countries (ASEAN NCAP) which is expected to create a new paradigm shift in the region’s automotive ecosystem. The discussion encompasses several key topics concerning NCAPin the region: (1) the rationale of having a proactive approach to cater the issues other than casualties for the Vulnerable Road Users (VRUs); (2) an overview of the ASEAN NCAP history and rating structure; (3) the role of NCAP in the automotive ecosystem; (4) the status quo of users’ perception on vehicle safety from a public survey in four ASEAN countries; and (5) the key challenges in materializing the objective and future undertakings of NCAP in the ASEAN region.
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