Abstract
The intensity and scale of communication between people, which have grown significantly over the past three decades, have not yet led to comparable improvements in the coordination of the activities of socioeconomic agents. One of the reasons is the lack of a full-fledged digital transformation of coordination mechanisms. Therefore, an urgent scientific task is to determine methodological approaches for the full digitalization of coordination processes. Cognitive sciences offer a fundamental description of the processes of socioeconomic coordination in the form of a shared mental model of participants in joint activities. Based on this, the concept of coordinating the activity of agents, which is the basis of all coordination processes, is defined. This approach made it possible to identify and analyze the main elements of the fundamental process of coordinating activities, as well as to determine the opportunities for its digitalization. This paper discusses the opportunity to create a unified coordination mechanism based on computer technologies, which, on the one hand, could replace the traditional market and hierarchical mechanisms, and on the other hand, could be used to coordinate all types of joint activities, including non-economic ones.
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