Neurostrategy: A scientometric analysis of marriage between neuroscience and strategic management

Abstract

This study represents one of the earliest attempts at providing a complete scientometric mapping and a systematic review of the nascent field of neurostrategy. Machine-based algorithms and text-mining have been used to – (a) clarify the dominant concepts at the junction of neuroscience and strategic management; (b) identify the ontological and epistemological foundations of neurostrategy; (c) explain how the scholarly discourse around neurostrategy has evolved; (d) reveal the trends that are gaining traction within neurostrategy research; and (e) develop propositions at the confluence of managerial capabilities, knowledge management, dynamic capabilities, and neurostrategy. The study unveils how neurostrategy represents a quintet of disciplines and lays bare the hypes and hopes surrounding neurostrategy. The study explains how the road that leads to competitive success passes through the development of neuronally intelligent strategies that not only resolve the battle between the organization and its people, but also the one within an organizational decision maker.