Neurorhetoric: Rhetoric Intersection with Neuroscience

Abstract

Abstract: Neurorhetoric examines the cognitive and neurological underpinnings of successful persuasive communication. This article seeks to examine the convergence of rhetoric and neuroscience by looking at the rhetorical framework established by Aristotle, which includes ethos, pathos, and logos. The assumption is that the integration of rhetoric with neuroscience has the potential to greatly enhance the practical relevance of rhetoric approaches in fields such as education, politics, marketing, healthcare, etc. The study employs methods of desk research and critical review of foundational and contemporary scientific publications in the fields of rhetoric, neurorhetoric, and psychology. Future studies should prioritize the advancement of the theoretical and empirical foundations of neurorhetoric. Collaboration between experts in rhetoric, linguistics, and neuroscience among others, will facilitate the achievement of this goal. Collective efforts like this will enhance our comprehension of the complex interaction between the brain, lan¬guage, and persuasion. Exploring the neural mechanisms of persuasion is a rela¬tively new field of research, even though the art of persuasion and argumentation, known as rhetoric, has been practiced since ancient times. Neurorhetoric explores the intersection between different rhetorical canons, such as ethos, pathos, and logos, and specific brain functions. This investigation focuses on both real-world and virtual communication contexts. Keywords: rhetoric, persuasion, cognitive processes, neuroscience, neu¬rorhetoric.