Neuromarketing – The Potential Tool for Sales of Aesthetic Lasers

Abstract

Marketing began in 1920s during economic prosperity as the supply was greater than demand. Industries started innovations to sell their products to unwilling customers in the scientific manner analyzing the consumer behaviors. Scientific analysis and research spread towards many fields, from economics to medicines, engineering and marketing, leading to new disciplines, such as Neuro economics, Neuro designs and Neuromarketing. Neuromarketing is the integration or coming together of distinct and separate factors or convergence of evolutionary biology, psychology, genetic, neuroscience, with marketing and economics. Neuromarketing is gaining momentum and the brain science is ruling the market for the consumer buying behavior. In the last two decades, cognitive neuroscience and psychology has made progress in the study of the human mind and behavior. Neuro design” provides the knowledge on the functioning of the human brain for the design of more effective products, size, colours, packaging etc. This paper emphasizeNeuromarketing as an effective marketing tool for sales of aesthetic laser products, so as to make products and messages more effective. Neuromarketing is everything in understanding the design cues and aesthetics, that appeal to human beings’ inner truths and sensibilities, which formed a lakh year ago. Therefore, in this study, the researcher has highlighted the opinion of the field experts that neuro variables play a decisive role in the minds of customers while choosing and buying aesthetic products.