Neuroimaging: Directions and Potentials for Communication Research

Abstract

The field of Communication Studies and the field of Social Neuroscience have a common goal of studying and understanding human social behavior. This article invites those in the Communication field to learn about the neuroimaging practices that are common in the Social Neuroscience field. The article relays the basics of neuroimaging, especially functional Magnetic Resonance Imaging (fMRI). Using a recent article on violent media perception as an example, we will go over the details of how neuroimaging studies are designed, analyzed and interpreted, with attention paid to common pitfalls and current trends in the field. In addition, for one interested in the potential for neuroimaging, suggestions on how to initiate such research pursuits are detailed.