Neuroeconomics

Abstract

Event Abstract Back to Event Neuroeconomics Drazen Prelec1* 1 MIT, SloanSchool, United States Functional imaging has played a critical role in the development of the new field of neuroeconomics, which is usually defined as an attempt to make the discipline of economics more realistic, which is to say, more consistent with known facts about behavior and the brain. Yet, influence also runs in the other direction, with economic theory guiding neuroscience research on thinking and action. Many of the most important results in neuroeconomics would not be possible without the theoretical inspiration and framework provided by economic ideas, notably, the concepts of rational choice, game theory, and equilibrium. I will discuss several recent neuroeconomics findings that illustrate this dynamic relationship, between imaging results and economic interpretations. The examples will deal with consumer behavior, social preferences, and self-deception. Conference: Biomag 2010 - 17th International Conference on Biomagnetism , Dubrovnik, Croatia, 28 Mar - 1 Apr, 2010. Presentation Type: Oral Presentation Topic: Neurocognition and Functional Connectivity Citation: Prelec D (2010). Neuroeconomics. Front. Neurosci. Conference Abstract: Biomag 2010 - 17th International Conference on Biomagnetism . doi: 10.3389/conf.fnins.2010.06.00215 Copyright: The abstracts in this collection have not been subject to any Frontiers peer review or checks, and are not endorsed by Frontiers. They are made available through the Frontiers publishing platform as a service to conference organizers and presenters. The copyright in the individual abstracts is owned by the author of each abstract or his/her employer unless otherwise stated. Each abstract, as well as the collection of abstracts, are published under a Creative Commons CC-BY 4.0 (attribution) licence (https://creativecommons.org/licenses/by/4.0/) and may thus be reproduced, translated, adapted and be the subject of derivative works provided the authors and Frontiers are attributed. For Frontiers’ terms and conditions please see https://www.frontiersin.org/legal/terms-and-conditions. Received: 30 Mar 2010; Published Online: 30 Mar 2010. * Correspondence: Drazen Prelec, MIT, SloanSchool, Cambridge, United States, dprelec@mit.edu Login Required This action requires you to be registered with Frontiers and logged in. To register or login click here. Abstract Info Abstract The Authors in Frontiers Drazen Prelec Google Drazen Prelec Google Scholar Drazen Prelec PubMed Drazen Prelec Related Article in Frontiers Google Scholar PubMed Abstract Close Back to top Javascript is disabled. Please enable Javascript in your browser settings in order to see all the content on this page.