Abstract
The covid‐19 pandemic has driven digitalization and the need for updates in various sectors to maintain their competitiveness. This study focuses on the interaction between tourism, neurocommunication, and sustainability, and their influence on Spain’s image abroad. Spain is analyzed as an entity that combines economic, social, cultural, and technological aspects, with a particular emphasis on tourism. Through a detailed compilation and analysis of literature in Social Sciences, Tourism, Sustainability, and Neuroscience, the study aims to understand how tourist communication affects tourists’ perceptions and decisions, contributing to social progress. Using specific descriptors to select academic sources, a data corpus is formed that supports the conclusions: tourism remains a key economic pillar for Spain, affected by seasonality but with growth potential through sustainable marketing and communication strategies based on neurocommunicative techniques.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
