Neuroaesthetics of Art Vision: An Experimental Approach to the Sense of Beauty

Abstract

Objective: NEVArt research aims to study the correlation between a set of neurophysiological/emotional reactions and the level of aesthetic appreciation of around 500 experimental subjects, during the observation of 18 different paintings from the XVI-XVIII century, in a real museum context. Methods: Several bio-signals have been recorded to evaluate the participants’ reactions during the observation of paintings. Among them: (a) neurovegetative, motor and emotional biosignals were recorded using wearable tools for EEG (electroencephalogram), ECG (electrocardiogram) and EDA (electrodermal activity); (b) gaze pattern during the observation of art works, while (c) data of the participants (age, gender, education, familiarity with art, etc.) and their explicit judgments about paintings have been obtained. Participants were invited to respond during the observation of paintings, reporting the degree of pleasantness, perceived movement and familiarity with the painted subject. Results: Each recorded bio-signal will be correlated with the explicit evaluations obtained by participants during the museum experience. These results may contribute to enlarge the theoretical framework on the physiological, cognitive and emotional responses of people when viewing pictorial artworks. Conclusion: The NEVArt research, both in term of technical skills and upgrade in neuroscientific awareness, can be the basis to proceed with a set of further research topics in the near future. Ground-breaking and statistically significant observations can be derived from the present research, mainly at the biological, medical and didactical point of view, by paving the way for many other multidisciplinary research developments on art exhibit, architecture, etc.