Abstract
The article is devoted to the study of a new look at the expositional activity of objects of contemporary art in the light of the definition of related artistic phenomena that exist between time-torn cultural epochs. The connection between digitalization, the development of innovative technologies and the influence of the subconscious experience passed down from past generations to descendants is considered. Emphasis is placed on the peculiarities of the evolution of modern art exhibitions, historically stated examples of transcendent personal perception of artistic symbols are given, which encourages consideration of the deep nature of human feelings and finding ways to directly influence the subconscious.
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