NeuralWalk: Trust Assessment in Online Social Networks with Neural Networks

Abstract

Assessing the trust between users in a trust social network (TSN) isa critical issue in many applications, e.g., film recommendation,spam detection, and online lending. Despite of various trust assessment methods, a challenge remaining to existing solutions is how to accurately determine the factors that affect trust propagation and trust fusion within a TSN. To address this challenge, we propose the NeuralWalk algorithm to cope with trust factor estimation and trust relation prediction problems simultaneously. NeuralWalk employs a neural network, named WalkNet, to model single-hop trust propagation and fusion in a TSN. By treating original trust relations in a TSN as labeled samples, WalkNet is able to learn the parameters that will be used for trust computation/assessment. Unlike traditional solutions, WalkNet is able to accurately predict unknown trust relations in an inductive manner. Based on WalkNet, NeuralWalk iteratively assesses the unknown multi-hop trust relations among users via the obtained single-hop trust computation rules. Experiments on two real-world TSN datasets indicate that NeuralWalk significantly outperforms the state-of-the-art solutions.