Neural sensitivity to helping outcome predicts helping decision in real life

Abstract

Prosocial helping behavior is a highly valued social practice across societies, but the willingness to help others varies among persons. In our opinion, that willingness should be associated with the sensitivity to helping outcome at the individual level – that is, increasing as a function of positive outcome sensitivity but decreasing as a function of negative outcome sensitivity. To examine this possibility, we asked participants to make helping decisions in a series of hypothetical scenarios, which provided outcome feedback (positive/negative) of those decisions. Event-related potential (ERP) response to helping outcome was recorded, such that the feedback-related negativity (FRN) and P300 were supposed to reflect the sensitivity to negative outcome and positive outcome, respectively. After the formal task, participants were asked if they would like to donate money to a charity. Consistent with our hypothesis, we found that compared to those who were not willing to donate, the participants who donated money (22 of 41 individuals) showed a smaller FRN but a larger P300. Among these participants, the amount of donation was negatively correlated with FRN response to negative outcome, but positively correlated with P300 response to positive outcome. These findings support the importance of helping outcome sensitivity to prosocial behavior.