Abstract
The paper examines cultural frame-switching among bicultural participants at the level of associated meanings. Bicultural participants of Greek descent who live in the Netherlands were randomly primed with either Greek or Dutch cultural symbols and language. A monocultural Dutch group in the Netherlands and a monocultural Greek group in Greece, were involved as control groups. Structural equation modeling indicated that the Greek participants in Greece and the bicultural participants primed with Greek culture had a similar pattern of associations. This pattern differed from that of the Dutch participants and the participants primed with Dutch culture. Thus, the two different monocultural association patterns were replicated among bicultural individuals. The findings show that meanings are affected by cultural frame-switching, and provide further support for the dynamic constructivist approach.
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