Abstract
This study utilized social network analysis to examine the communication strategies of 54 high school students (2, 916 relationships) within a private online group. Communication strategies were identified through interviews with adolescent Facebook users (N = 12), and coding Facebook data (N = 271 comments/posts). Three themes emerged from the data regarding tactics adolescents applied concerning effective online communication strategies: 1) level of relevancy (the extent to which the post related to their personal lives), 2) use of dialogical questions (the extent to which participants utilized engaging questions to solicit a response), and 3) social media savviness (the extent to which participants utilized images to convey information). Random permutation regression analysis indicated that those who demonstrated high performance levels in social media savviness were more central within the online community. Additionally, participants who applied dialogic questions held significantly higher scores in network betweenness. Implications for programing will be discussed.
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