Abstract

This study expands the theory of second-level agenda setting to include affective framing of candidates conveyed through visual information during the 2000 presidential campaign. Network TV news coverage included nonverbal behavior for Al Gore that was more positive than George Bush's, and those who watched more were significantly more likely to hold attitudes that mirrored the media portrayals.

Full Text
Paper version not known

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.