NETWORK NOT UTILIZED: THE CASE OF ULTRA-ORTHODOX FEMALE MICRO-ENTREPRENEURS IN ISRAEL

Abstract

The study examines the role of social networks in the Ultra-Orthodox community in Israel as a tool for promoting micro-entrepreneurial success. To date, research has shown that social network structure is a salient factor in the successful management of micro-businesses. We explored network size, number of strong, weak and betweenness ties of Ultra-Orthodox female micro-entrepreneurs, a distinct social-religious enclave that remains largely unexplored. Contrary to literature, our findings show that Ultra-Orthodox female micro-entrepreneurs have a narrow network in all parameters explored. Although they have a far-reaching social network, it is virtually unutilized in promoting their micro-businesses. Theoretical and policy implications are discussed.