Abstract
In 2015, the "Internet +" action plan first appeared. Various industries have been developing rapidly, aided by the rise of the Internet, and the "Internet + Education" is certainly among them. Affected by the COVID-19 pandemic, online courses and online and offline hybrid courses have become key breakthrough fields in college curriculum reform. This paper mainly conducts a comprehensive study on the online and offline hybrid teaching mode of "Internet Marketing" carried out by Chaoxing online teaching platform, aiming at constructing a first-class undergraduate course of "Internet marketing".
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