NETWORK JOURNALISM: PRACTICAL ASPECT

Abstract

The transformation of media and journalism in the digital world needs to be understood not only scientifi cally, but also in practical terms. What roles are there for young journalists in new media? Will there be a place there for all representatives of traditional journalism? These questions from journalism students and current professionals served as the impetus for considering the practice of one of the leading regional media - the Internet portal 74.ru. His publications over the past ten years were studied, in the preparation of which the tools of online journalism identifi ed by media researchers were used. The author believes that the experience of the Internet portal 74.ru, which serves as a kind of reference point for colleagues, can eventually be used by other regional media.An analysis of his publications showed the real involvement of regional journalists in the processes of digital transformation of the media. They successfully master many tools of online journalism, which allows them to achieve impressive creative results. Materials that have the characteristics of online journalism are the most informative and attractive among other portal publications. Involving user content to prepare problematic materials, the visual language of online publications, extracting relevant meanings from an endless variety of disparate information on the Internet helps them solve serious problems of Russian society: establish modern journalism as a public good, connect the public to the discussion of important public issues, and formulate a consistent picture of the world. All this allows the author of the article to express confi dence in the demand for the eff ective practice of the 74.ru Internet portal, and to give a positive answer to questions about the prospects of the new generation of journalists.