Abstract
The primary objective of this paper is to analyze the main characteristics of recent tourism policies in Rome by describing the local modalities through which the neoliberal approach to urban strategies has been implemented. The first section highlights some general features of the city of Rome and its tourism, which are particularly useful for understanding the specificities of neoliberal tourism policies. The paper then proceeds to describe the most clearly defined neoliberal period of the city from 1993 to 2008, when the new Master Plan was drawn up to establish new policies and projects for tourism. The period that followed 2008 was marked by the gradual withdrawal of public action, which on the other hand has left ample freedom to the forces of tourism and globalization.
Highlights
IntroductionNeoliberalism is a powerful critical concept, which has gained much attention since the turn of the 21st century among scholars, journalists and politicians, and is rapidly becoming well-known and largely debated within the social sciences (e.g., Brenner and Theodore 2002; Larner 2003; Castree 2010; Jessop 2013; Springer et al 2016)
Neoliberalism is a powerful critical concept, which has gained much attention since the turn of the 21st century among scholars, journalists and politicians, and is rapidly becoming well-known and largely debated within the social sciences (e.g., Brenner and Theodore 2002; Larner 2003; Castree 2010; Jessop 2013; Springer et al 2016).According to Harvey (2005) well-known definition, neoliberalism is a theory of political economy which claims “human wellbeing can be advanced by liberating individual entrepreneurship and skills within an institutional framework characterized by strong property rights, free market and free trade”(ibid., p. 2)
This paper aims at reinforcing the evidence of the role that tourism has played in the development of urban neoliberal policies
Summary
Neoliberalism is a powerful critical concept, which has gained much attention since the turn of the 21st century among scholars, journalists and politicians, and is rapidly becoming well-known and largely debated within the social sciences (e.g., Brenner and Theodore 2002; Larner 2003; Castree 2010; Jessop 2013; Springer et al 2016). Most of the hotels in Rome that bear the mark of large international chains are owned by a few very influential local families Often these proprietary families are more or less closely related to local builders, and this link, in a city where the land market is important from an economic point of view, but has often determined the city’s style of development, has influenced and still influences public policy choices and characterizes their choices in tourism, helping to explain, as we will see, the way in which neoliberalism has been related, for a long time, to tourism policies
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