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Abstract
First paragraph: In the surreality of March 2020, as states closed the doors on business, my colleague Alyssa Hartman had a great idea. Watching businesses struggle, she wondered what she could do as a non-essential worker to help farmers and bakers. We set up a time to chat. Alyssa is executive director of the Artisan Grain Collaborative (AGC), a group of individuals and organizations working to strengthen and promote the diversity of grains on the landscape in the Upper Midwest. She and I brainstorm on the phone a lot, thinking about actions to help create awareness of grains and rebuild regional grain networks. But when we spoke—as the pandemic began to change everyday life—I didn’t need to think hard about strategy. I just listened and said YES. She described a plan to ask consumers to purchase loaves of bread that bakers would make for food pantries. These particular loaves would be made from regional flour, and customers would pay full price for them, which would help bakeries meet expenses. I loved the idea immediately. . . . See the press release for this article.
Highlights
I n the surreality of March 2020, as states closed the doors on business, my colleague Alyssa Hartman had a great idea
“None of us wants to emerge after six months and have everything gone,” she told me. These Neighbor Loaves would help businesses survive during the shutdown, giving bakeries work to keep paying rents and payroll, and assuring mills and farms that their goods had somewhere to go
It would address bread shortages for emergency feeding programs. Alyssa and another Artisan Grain Collaborative (AGC) member, Brianna Fiene of University of WisconsinMadison’s Center for Integrated Agricultural Systems, worked out the nuts and bolts of the system, made graphics and Google Forms to help onboard participants, and made this thing happen in Madi-Volume 9, Issue 3 / Spring 2020
Summary
I n the surreality of March 2020, as states closed the doors on business, my colleague Alyssa Hartman had a great idea. Neighbor Loaves program aims to maintain regional grain value chains and feed the community She described a plan to ask consumers to purchase loaves of bread that bakers would make for food pantries. These particular loaves would be made from regional flour, and customers would pay full price for them, which would help bakeries meet expenses.
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