Negotiations as a tool of business strategy creation

Abstract

In this paper, the problem of creating a company strategy within the strategic planning process is discussed. Instead of a traditional approach to solving this problem (thoroughly described in the literature on strategic management**), an alternative concept of company strategy elaboration is suggested. Namely, the author will try to prove that inter-organizational negotiations may be treated as a useful tool to be applied within the strategic planning process. Therefore, this paper aims to characterize such negotiations.