Abstract
A precise understanding of ‘social public’ processes is of utmost importance to environmental risk managers and their communicators and/or negotiators, as it enables them to responsibly, ‘participatorily’ and therefore effectively plan and implement their risk communication activities, leading to successful completion of the environmental risk project for all the parties involved. Communicators should therefore strive to find out as much as possible about different levels of the risk debate, relating to factual evidence, personal and institutional experience and judgement, and social identification (world-view). An adapted, indirect use of the Social Amplification of Risk Framework (SARF) model and the layering method for analysing the risk debate level is highly recommended for experts, decision-makers and above all their communicators/negotiators in environmental but also in several other risk-communication areas.
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