Negotiating identity at religious sites: a management perspective

Abstract

Travel to religious sites has increased in the past few decades. In the eyes of some scholars, this increased visitation adds to the already prevalent view of religious sites as contested spaces and places. This paper adds to the literature on religious tourism and contested places by looking at the ways in which religious sites act as a nexus for modernist/post-modernist tensions surrounding personal and group identity formation. After briefly discussing travel as an identity-building exercise, the case study of Temple Square in Salt Lake City, UT, is used to examine the ways in which religious site managers at Temple Square negotiate these modernist/post-modernist identity tensions.