Abstract
This article examines how consortia can engage commercial publishers' hybrid open access (OA) publication programs. The article argues that it is appropriate and necessary for consortia to demonstrate leadership in influencing the information marketplace. Two models for negotiations are examined: 1) “market determinative” strategy, and 2) “consortium discount” strategy, comprised of three variations on existing consortia practices. An examination of the advantages and challenges indicates that the latter would have a greater chance for success. Keys to this conclusion include: establishing linkages between consortium licensing and hybrid titles, cost containment/alignment, and engaging publishers through an integrated model approach.
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