Negative priming between pictures and words in a selective attention task: Evidence for semantic processing of ignored stimuli

Abstract

This study examined the processing of ignored pictures and words when attention was directed to a different picture or word. Previous work by Tipper (1985) demonstrated that the priming effect of an ignored picture on a subsequent categorically related picture is inhibitory. This effect was termednegative priming. Tipper concluded that ignored pictures achieved abstract categorical levels of internal representation, and that these representations were inhibited during selection of a simultaneously presented picture. This conclusion, however, was premature. Observation of the figures used by Tipper suggests that objects within a category have greater structural similarity than do objects in different categories. The negative priming effect could therefore be at a structural level of representation. The present study examined priming across symbolic domains (pictures and words) where there was no structural relationship between objects. Negative priming was again observed and was equivalent to the negative priming observed within symbolic domain. These data suggest that ignored drawings and words do achieve abstract categorical levels of representation, and that the mechanisms underlying negative priming operate at, or beyond, this level.