Abstract

AbstractWith the rise and influence of populist radical right (PRR) parties in Western European democracies, research has focused on explaining the PRR vote. We know less about the reasons why many people would never vote for these parties. Recent research has pointed out that negative partisanship may be particularly prominent in the case of PRR parties. This study contributes to that line of research. It demonstrates that the PRR Progress Party in Norway has the highest share of negative partisanship of all parties in the system. Novel analysis of open‐ended responses reveal that negative partisans react against both the party's policies and rhetorical style. The analysis reveals that negative partisans mirror voters of the PRR only to some extent. Notably, they emphasize disagreements with the party's views on humanity, and with environmental and economic policies. Political style is also a considerable source of negative PRR partisanship and is more important to account for never voting than to account for the support for these parties. The findings underscore that the study of negative partisanship contributes to a fuller account of patterns of PRR electoral performance and particularly its limitations.

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