Abstract
Firms that intend to be ethically responsible for producing and promoting products that are counted as unsafe products. These products are not physically, socially, or ethically safe as they create significant risk or injury to the person who consumes or uses them. It not only harms the person but also the others in the surrounding and cause damage to society. These include cigarettes, cigars, and pipe tobacco made from dried tobacco leaves, which have a health impact on bystanders. Similarly, a firm's attempt to put efforts aimed at discouraging (not destroying) the demand for such products and indulges in negative marketing. Common negative marketing strategies include higher prices, scaled-down advertising, and product redesign. This paper is quantitative in nature and attempts to investigate the impact of negative marketing practices on unsafe products. The findings of the study will be useful for marketers to understand consumer behavior and attitude towards negative marketing strategies.
Highlights
In this research, we will bring in to light a few elements which are determining and leading to certain outcome regarding the negative marketing of unsafe products
As we live in an eastern country, so our culture does not support much more wine, narcotics, and weapon whereas tobacco is normally used in our country it is injurious to health due to low price or accessible product, we are going to research on tobacco only from all unsafe products
As we live in eastern country, so our culture does not support much more wine, narcotics and weapon whereas tobacco is normally used in our country it is injurious to health but due to low price or easy accessible product, we are going to research on the utilization of tobacco products only from all unsafe products
Summary
We will bring in to light a few elements which are determining and leading to certain outcome regarding the negative marketing of unsafe products. There are many unsafe products such as wine, narcotics, weapons, tobacco etc. We would study and discuss factors that lead to utilization of unsafe products i.e., tobacco. Dependent variable is utilization of unsafe products i.e., tobacco whereas it will be found, in this research, which factors are playing role of independent variables on utilization of tobacco. D) Does negative marketing of tobacco will help to reduce utilization of tobacco? The objective of this hypothesis testing is to highlight the concept of association of utilization of tobacco on negative marketing tactics. If we increase negative marketing so utilization of tobacco is decreased or not
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