Abstract
This study discusses the negative Effects of the complex promotion strategy on consumers. Based on the dual-systems theory, we conducted lab behavioral experiments to obtain real decision data with Mouselab, a decision-making tracking technology. A sample of 116 students in Shaanxi Province participated in the experiment. The results show: (1) Under the complex promotion strategy, the quality of consumer decisions deteriorates. (2) Under the complex promotion strategy, the cognitive cost of consumers increases.
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