Abstract
Consumer attitudes toward foreign products from various countries can vary significantly from one country to another. Consumer attitudes and behavioural intentions in a country can also vary overtime due to a change in the country's level of industrialization, marketing development, and lifestyle. Therefore, it is beneficial for this study to identify the attitudes of the consumers towards foreign products in a particular market. The sources of negative attitudes such as country of origin effects (Han, 1988), consumer ethnocentrism (Shimp and Sharma, 1987), and consumer animosity (Klein, Etteson, and Morries, 1998), are the factors that can influence the willingness of the consumer to purchase foreign made products. This study was gathered via survey questionnaire on the attitudes of Muslim respondents in Malaysia towards US made products. The finding suggest that animosity and ethnocentrism are negatively associated with wilingness to buy US made products.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
