Negative Attitudes and Beliefs Toward the #MeToo Movement on Twitter.

Abstract

Given recent and growing societal movements focusing on sexual assault, such as the #MeToo Movement, it is imperative to understand current attitudes about sexual assault and these movements. The aim of this study was to examine negative attitudes and beliefs about sexual assault in the context of the #MeToo Movement by qualitatively analyzing social media posts (i.e., tweets) containing the hashtag "metoo" on Twitter, a popular social media platform. The initial sample consisted of 4,559 tweets that were publicly posted by Twitter users across a four-day timeframe and represented events and attitudes regarding both about an accuser and an accused. Data were cleaned and coded, and a remaining 508 tweets were included because they contained content that was categorized as negative in their attitudes or beliefs (either through attitudes of condemnation or ambivalence towards accusers and/or the #MeToo Movement). Results from a qualitative content analysis of tweets demonstrated that negative attitudes and beliefs about sexual assault within the context of the #MeToo Movement were conveyed through six main themes: (1) invalidating the accusations made as part of the #MeToo Movement; (2) insisting, and likely believing, that accusations made were false; (3) claiming that there were alternative motives for those accusations; (4) showing a concern for the harm that accusations may cause those accused; (5) exhibiting concerns about the effects of the Movement on male power, privilege, and status; and (6) questioning the integrity of the #MeToo Movement as a whole. These findings provide a deeper understanding of attitudes and beliefs about the #MeToo Movement, including novel beliefs not often addressed in the literature. Most importantly, these findings show that rape culture continues to persist despite current interventions and social movements. Results underscore the need for future interventions that aim to educate and improve societal attitudes towards sexual assault.