Needs and feelings of the consumers regarding the Food Industry

Abstract

The Spanish consumer has evolved according to the economic level and changes in life styles. The economic crisis between 2007 and 2015 resulted in the search for savings to face job uncertainties and consumer shifts towards more economic and basic products. Now we find a consumer who still has some behaviors from the recent crisis, along with other very relevant attitudes, such as the search for comfortable and convenient foods; indulgent foods (Premium, the boom of gastronomy), increased consumer awareness and the search for healthy alternatives in food. There are also other considerations that influence this behavior such as the fact that the consumer is increasingly connected (social networks, internet) and therefore more exposed to information (or misinformation in some cases).