Abstract

Man naturally is attracted towards stories. The message communicated via stories lasts longer in memories than those without having any story form. It effectively imparts the message. From prophets to the commons and from scholars to layman, each has employed the storytelling methodology for effective and result oriented communication. It shows that the communicative method of storytelling has remained quite successful. The storytelling method has been acknowledged as a successful method in modern pedagogy for teaching and preaching. In all religions, divine communication has also relied on the narrative method. More significantly, the Holy Quran and Prophet Muhammad ? has used this method quite successfully. This paper seeks to argue that tried and tested for centuries, the storytelling method has been used with great expertise and care by Prophet Muhammad ? in his speeches to his audience. Since he was concerned to communicate his message very effectively, he not only used it but advanced this art to its climax. This paper will outline the etymology of ’’????‘‘storytelling and spell out its significance through Quran and Hadith literature. It will also highlight the spiritual aspects & future possibilities of research in this field.

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