Nawattasilp Norasan: The Innovative Craft Jewelry

Abstract

The particular characteristic of Manorah's identity and guidelines for designing creative, contemporary, innovative art jewelry are the results of this research. The understanding of Manorah's performing arts was gathered and analyzed for the unique characteristics of Manorah's identity. Analyze strategies to synthesize approaches to designing and creating contemporary, innovative art jewelry. It is qualitative research using an integrated research method that combines concepts and theories from phenomenal science, philosophical approach, and marketing strategy principles with the science of fine arts. There are three groups of informants, including village sages, the local population, and the general population. The results revealed that the distinctive Manorah identity is a costume (bead dress), dance posture, jewelry, and musical instruments, respectively. Applying the DRR (2C (MEAMAI)) principle, the results were analyzed as a conclusion of the object elements, i.e., shape, tone, material, technique, and mental, i.e., the principle of composition and emotion, reflecting the aesthetics obtained from viewing the Manorah performance art. The synthesized strategies into design received a prototype of contemporary innovative art jewelry from the concept of the Manorah cycle, which is to pass and carry-on entertainment shows and ceremonial performances. Contemporary-innovative art ornaments located in different positions on the body, from the head, hand, arm, neck, shoulder, chest, and torso, reflect a concept related to creating and conveying the Manorah identity in a new way.