Abstract

AbstractHow does a mismatch between management and cultural norms lead to decreased engagement and productivity? Within both Germanic and Mediterranean cultural spheres, trust dynamics mirror deeply ingrained kinship patterns, which evolve slowly over time. The inclination to trust within one's own kin group is notably stronger among Mediterranean populations compared to their Germanic counterparts. Even as these populations migrated to regions such as Latin America and the United States, the distinct trust patterns persist. Germanic managerial methodologies rely heavily on trust‐based behaviors inherent to Germanic cultures, which may not find resonance within the Mediterranean cultural context. Consequently, such managerial approaches often prove less effective within Mediterranean clusters. In contrast, management practices that prioritize kinship dynamics, commonly seen among Mediterranean peoples, foster an environment of trust, teamwork, and a sense of collective responsibility. This approach necessitates fewer bureaucratic controls and cultivates heightened levels of engagement and performance in the workplace. These assertions draw from a synthesis of historical accounts, business literature, anthropological studies, as well as empirical evidence from sources such as the World Values Survey Wave 6 data and field research conducted over a 2‐year period within a Brazilian samba school setting.

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