Navigating the Service Ecosystem in Private Primary Care to Enhance Healthcare Accessibility Management

Abstract

Objective - The concept of the service ecosystem is gaining recognition in the academic community of management scholars. In this context, the discussion revolves around service-dominant logic, where the focus shifts to the value derived from service and relationships in the broader ecosystem. Therefore, this study aimed to explore the phenomena of healthcare access and how to navigate the service ecosystem to enhance healthcare accessibility management. Methodology - The qualitative method was used with a case study design across two private primary care facilities in West Java. Results – The results showed that challenges related to healthcare access were prevalent in developing countries, including Indonesia. However, there was a significant potential for innovation to achieve improvements. The results underscored the crucial need for collaborative efforts from multiple sectors and critical stakeholders. Novelty - The novelty of this study lies in the adoption of an ecosystem perspective, accentuating the significance of value co-creation through collaborative efforts among interconnected actors. The results also contributed to a more comprehensive understanding of healthcare accessibility management in developing countries, offering insights that could inform strategies for fostering a more equitable and inclusive healthcare service management. Type of Paper: Empirical JEL Classification: I11, M15, D63, I12, I13 Keywords: Healthcare Access, Service Ecosystem, Value Co-Creation, Healthcare Services, Primary Care Reference to this paper should be made as follows: Rachmania, I.N; Yudoko, G; Basri, M.H; Akbar, J. (2023). Navigating the Service Ecosystem in Private Primary Care to Enhance Healthcare Accessibility Management, J. Mgt. Mkt. Review, 8(4), 158 – 165. https://doi.org/10.35609/jmmr.2023.8.4(6)