Abstract
This article delves into the intricate landscape of the creative economy in the aftermath of the global pandemic and the pervasive influence of digital transformation. In particular, it conducts a comparative analysis between South Korea and the United Kingdom, shedding light on the contrasting strategies and outcomes within these two creative industry ecosystems.The creative economy's path to recovery is multifaceted, requiring adaptive strategies, government support, and digital transformation. The experiences of South Korea and the UK offer valuable insights into the dynamic and evolving landscape of the creative industry, poised to shape the future of culture and commerce.
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