Abstract
The building sector has emerged as a crucial driver of innovation in the transition towards sustainability, gaining increased recognition at multiple levels of society. This shift is not occurring in isolation; it is being accelerated by mounting pressures from both governmental bodies and non-governmental organizations. These external forces are pushing the building industry to adopt more sustainable practices, leading to significant changes not only within individual organizations but also on a broader macroeconomic scale. Policies, regulations, and market demands are converging to create a landscape where sustainability is no longer optional but imperative. Considering these developments, this study set out to investigate the impact of Green Building Certificates (GBCs) on innovation processes within the construction industry. The research specifically focused on how GBCs influence both the technological advancements introduced in building projects and the collaborative dynamics among the various stakeholders involved. By employing a multiple case study approach, the study was able to capture real-world examples and offer a comparative analysis against established academic frameworks. One of the standout findings was the pivotal role played by the green project champion; a leadership figure whose influence extends across all stages of project development. This role is not merely administrative; it is strategic, as the green project champion helps to navigate the complexities of sustainable practices, fostering collaboration among architects, engineers, developers, and consultants. Their leadership is instrumental in ensuring that sustainability goals are integrated into the project’s objectives, while also managing the tensions that arise between the various actors involved. This study highlights the importance of effective leadership and collaboration in driving the successful implementation of GBCs, emphasizing the green project champion’s role as a key facilitator of innovation in the sustainable building sector.
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