Navigating occupational balance and identity in the platform economy: Perspectives from immigrant workers

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ABSTRACT Gig work, or platform work, refers to short-term jobs acquired through digital platforms and constitutes a growing share of Canada’s economy (Jeon et al., 2021). Compared to Canadian-born individuals, immigrants make up a higher percentage of workers in the gig economy (Statistics Canada, 2024). There is a literature gap concerning how immigrants’ engagement in the gig economy shapes their occupational identity and sense of occupational balance. This study explores the experiences of immigrants working in the gig economy to develop an understanding of gig work through a perspective centering occupational, rather than economic, perspectives that are dominant in the literature. Using an instrumental case study approach, a secondary thematic analysis of 10 qualitative interviews with immigrants currently employed in different forms of gig work in Metro Vancouver, Canada was completed. Findings highlighted three main themes. First, a balancing act illustrates ways that gig work is often balanced with other occupations in participants’ lives given the flexibility and autonomy it offers. Second, shifting identities addresses how gig work helped participants navigate shifts to their identities following their immigration. Third, beyond the dollar discusses participants’ motivations for engaging in gig work beyond the income it generates. Gig work is nuanced and people’s motivations to engage in this type of employment are diverse. As immigrants experience a shift in their occupational identity and balance a variety of occupations, they may be drawn to this form of employment due to its unique characteristics and perceived benefits given other challenges they may face during their economic integration.