Navigating neoliberal networks: Transnational Internet platforms in sport for development and peace

Abstract

Internet platforms are increasingly becoming strategic tools for non-governmental organizations (NGOs) involved in international development to collaborate, share information, and gain legitimacy. Drawing on the literature on neoliberalism, sport for development, globalization and networking through communication technologies, this article examines the interpretations of staff working in Canadian and Swiss sport for development and peace (SDP) NGOs on the role of the Platform, while also exploring the challenges and benefits of the Platform for each NGO. Qualitative research methods were utilized, including a content analysis of documents on the Platform and the two NGO websites, along with interviews with staff from both NGOs. The findings revealed, on one hand, that staff for both NGOs were concerned about the Platform’s potential to support collaboration amongst organizations that: a) are frequently in competition with one another – a feature of NGO culture in a neoliberal political environment; and b) commonly adopt divergent approaches to SDP work. On the other hand, both NGOs acknowledged that the Platform and the UN-endorsed International Year of Sport and Physical Education were at times useful for disseminating and legitimizing SDP globally, although the potential of new media technologies has not been realized because of inequalities within and around the NGO community. Implications of the findings along with ideas for future research are discussed.