Abstract
This research explores the profound impact of digital media on the lives of Chinese immigrants in Ikebukuro Chinatown. It illustrates how the Internet and digital platforms have transformed their economic, social, and identity landscapes. Employing qualitative methods such as surveys and interviews, this study underscores the pivotal role of social media in creating expansive networks. These networks facilitate ethnic entrepreneurship and enhance cultural visibility, contributing to the deterritorialization of traditional community confines. This empowerment enables the Chinese diaspora in Ikebukuro to cultivate a rich, interconnected social tapestry that extends beyond geographic limitations. The findings underscore the central role of digital media mediatization processes in redefining immigrant experiences. Additionally, they promote deeper, more dynamic integration within the host society’s multicultural environment. This transformative shift emphasizes the emergence of a more fluid, networked form of community and identity among immigrants. It challenges conventional enclave models and offers new perspectives on diaspora engagement in the digital age.
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