NAVIGATING DISRUPTIVE CONSUMER BEHAVIOR AND TECHNOLOGIES: OPPORTUNITIES, NICHES, TRANSFORMATION, AND COLLABORATION

Abstract

In the contemporary and ever-evolving business environment, the convergence of disruptive consumer behavior and cutting-edge technologies has ushered in a period of remarkable transformation and opportunity. It is imperative for entrepreneurs to comprehend the motivations and actions of these empowered consumers as they navigate through this transformative phase. Disruptive technologies represent innovations that disrupt established markets. Collaborative consumption, emphasizing shared access, efficiency, waste reduction, and community building, has emerged as a compelling trend. This literature review explores the impact of disruptive consumer behavior and technological shifts prompted by observed changes in consumer behavior and technological disruptions. The primary objective of this study is to provide insights and strategies for individuals and businesses to effectively respond to disruptive consumer behavior and technologies. In summary, today's entrepreneurial landscape is characterized by perpetual change and adaptation, with innovation and disruptive forces at its core. Entrepreneurs who embrace innovation, adapt to disruptive consumer behavior, leverage disruptive technologies, and engage with collaborative consumption are not only well-equipped to navigate disruptions but also positioned to pioneer new growth opportunities, drive industry evolution, and shape the future of business.