Abstract
Sports organizations have deemed sports entrepreneurship crucial in helping them overcome difficult times. The purpose of this research is to find out how the COVID-19 issue affected sports entrepreneurs and whether there are any variations in how non-profit sporting organizations anticipate entrepreneurs' effect on service excellence. This goal was achieved by comparing 145 sports organizations before and after the viral epidemic. The factors evaluated before (Time 1) and after (Time 2) the COVID-19 epidemic were compared using paired sample-t tests. Associations and multilevel linear declines were utilized to examine the link between the factors discussed in the two phases. After the emergence of COVID-19, the findings suggest that risk-taking and creativity are much more significant, although initiative has mostly stayed the same. Lastly, a favourable and statistically substantial correlation exists between sports entrepreneurial and service excellence during pre- and post-crisis periods.
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