Navigating Corporate Social Responsibility in Tourism: A Bibliometric Exploration

Abstract

There has been a notable increase in scholarly research on corporate social responsibility (CSR) within the tourism and hospitality sector over the past ten years. Undoubtedly, a significant majority of articles pertaining to this subject have been disseminated within the last half-decade, amounting to over 70% of the total corpus. This paper examines the development of corporate social responsibility (CSR) within existing literature by adopting a bibliometric approach. For collecting bibliographic data Scopus database was used. A total of 308 research articles were extracted from the database and analyzed using the R Studio and VOSviewer software. The analysis showed the most prolific authors, journals, countries and articles using various types and units of analysis. The current research on corporate social responsibility (CSR) in the context of tourism industry is advancing beyond the limitations of previous reviews to corporate sustainability by providing a comprehensive understanding of the domain.