Abstract
Literature, traditionally viewed as a medium of cultural and historical expression, offers invaluable insights into business and entrepreneurship. The study of great literature broadens our minds and imaginations – essential qualities for leaders who face daily challenges that require agility and diverse skills. This article describes how literary works can enhance an entrepreneur’s awareness of organisational dynamics, leadership and ethical issues. People in books and literature are no different from people in real life. They all have joys and sorrows, dreams and frustrations, ambitions and conflicts. By analysing and understanding the motivations and reactions of the characters in books, entrepreneurs can better understand the motivations and reactions of their employees, stakeholders and even customers. In fact, they will be apt to devise effective strategies for addressing challenges and preparing for the future. Using Ernest Hemingway’s The Old Man and the Sea as an inspirational metaphor, this article focuses on how passion, purpose, perseverance and determination reflect an entrepreneur’s journey and shape the modern business landscape.
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